Mochammad Fajar, a 48-year-old entrepreneur, began his business journey by founding PT SelasarKonstruksindo. Established in 2012, Fajar started the company with his wife, who played a crucial role in managing the finances. The business initially focused on construction, then expanded into property, restaurants, and mineral water distribution. The spirit of seizing available opportunities drove each step in diversification.
Seeing great potential in the property sector, Fajar began to pursue it seriously in 2018. He enjoyed the different challenges it posed compared to construction, as property allowed him to create his own projects. However, the COVID-19 pandemic dealt a significant blow to his business. Amid the difficult times, he was inspired to open restaurant and coffee shop ventures, such as Rumah Rawon and Sop Iga, targeting nearby office workers.
Despite intense competition, Fajar introduced unique features to his businesses, especially in his coffee shop, which offers a special coffee blend made with “halal rum,” creating a distinctive appeal. This innovation set his product apart in the market. His success has been strongly supported by his wife, who has continuously provided moral support and helped make key company decisions.
Fajar also implemented a marketing strategy based on thorough research and a deep understanding of the market. He partnered with KSP Sahabat Mitra Sejati (KSP SMS) as a financial partner due to its flexibility. According to him, the key to success lies in consistency and professionalism in management. With steadfastness (istiqomah), he believes that every business challenge can be overcome.