The enthusiasm to welcome Christmas can be seen on the faces of the Fajar Baru Child Social Welfare Institution (LKSA) children, who are full of joy and warmth. Through a love-sharing program, KSP Sahabat Mitra Sejati and its strategic partner Bank Sahabat Sampoerna (Bank Sampoerna), Sampoerna Land, and Putera Sampoerna Foundation, held social activities at Taman Mini Indonesia Indah.
The charity took place on Tuesday, December 12, 2023, and was attended by Mrs. Adriana R. Novitasari, Chief of Human Capital Bank Sampoerna, and Mr. Yoel Gennedy, representing KSP Sahabat Mitra Sejati. Apart from that, the event was also attended by representatives from the Sampoerna Group, including from the Putera Sampoerna Foundation and the Sampoerna Employee Cooperative.
The event began with a group prayer led by Mr. Benny Dwi Nugroho, accompanied by songs and dances by the children of LKSA Fajar Baru. The event then continued by inviting LKSA Fajar Baru children to play and have recreation at the Science and Technology Demonstration Center and ride the cable car. On this occasion, Bank Sampoerna, KSP Sahabat Mitra Sejati, and other Sampoerna Group business units donated Rp100 million to LKSA Fajar Baru.
“We, on behalf of the management of LKSA Fajar Baru, would like to thank the employees of Bank Sampoerna and KSP Sahabat Mitra Sejati and the Sampoerna Group for the assistance provided. We will use this assistance to continue building the school, which was stopped due to lack of funds,” said Sister Aldegonda, who is responsible for accompanying the children in her care.